Ogilvy / Expedia
I know this one is a couple of weeks old but I saw it again the other day on a massive advertisement board on the underground, I forget which station. Anyway, this is by far one of the funniest, most clever and original advertisements for a holiday / airline for quite some time, note that it doesn’t involve any sun, sand or sea ( minus the words of course ). 7
Artist Berndnaut Smilde Creates Amazing Indoor CloudsUsing a combination of “frozen smoke” and moisture, the artist is able to create a cloud that can last for a short time — just long enough to be photographed. The temperature and humidity of the space is carefully regulated. The artist then emits a short burst from a fog machine, creating a cloud that dissipates in an instant. The artist’s clouds were recently listed by the TIME Magazine as one of the top 10 inventions of 2012.